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Vision and Mission
Areej is an invitation to experience the power of Aromatherapy.
Aromatherapy is a therapeutic practice that entails the use of essential oils to enhance physical and emotional wellbeing. Flowers, plants, fruits, roots, seeds, bark, wood, and resins are the sources of essential oils. These oils are recognized to alleviate anxiety, depression, sleeplessness, and pain, among other conditions. Not only does Areej provide therapeutic products, but we also produce a wide range of beauty and skin care products using natural, vegan and cruelty free ingredients that do not harm the environment.
Our mission is to provide the highest quality products, while retaining integrity and honesty in our interactions with customers, employees, and vendors. The ingredients that we use are as close to the origin as possible.
We grow and gather the flora from our mother company’s own plantations. All our ingredients are responsibly and ethically sourced. We make sure that all of our supply chain is free from any human right or environmental abuse.
All of our products are vegan, cruelty free and never tested on animals.
Our brand’s goal is to offer safe, effective, and sustainable products. We want to ensure that the products we provide are not only beneficial to our clients but also to the environment. Our company’s objective is to deliver high-quality, natural, sustainable and holistic solutions to people who prioritize their emotional, physical and spiritual health. Our ethos is based on the balance of the mind, body and soul.
We strongly believe that everyone deserves to live a happy and healthy life, and we strive to give our consumers the finest possible solutions.
4,000 years ago, one of our ancestors named Neferturm invented aromatherapy. Neferturm is our Ancient Egyptian god of healing and Areej, often depicted with a Lotus flower on his head. The lotus flower symbolized ‘Rebirth’ due to the fact that it shrinks during the night and blooms when the sun shines. The Flower was also used as a symbol for the unification of Upper and Lower Egypt. Therefore we know that Nefertum was able to heal and rejuvenate people’s souls by using the Areej of flowers to unify their mind, body, and soul.
During ancient times, Egypt was considered to be the Mecca of Medicine. People flocked to our country from all over the world for general education and more importantly medical consultation. The Nile River provided us with one of the most fertile lands that grew unique and effective crops for food and medicine. Did you know that if you plant Jasmine (or any other flower for that matter) in Egypt it would have a totally different Areej and therapeutic effect than the one you planted in any other geographical location?
In 1975, With a sole aim to continue Nefertum’s legacy and use Egypt’s unique flowers to provide the world with the best therapeutic grade essential oils; Mr. Alaa Hashem, an Egyptian born entrepreneur, created Hashem Brothers by using our ancestors unique and fertile land to export essential oils to the finest Flavour and Fragrance companies around the world. In 2008, after 20 years of continuous research, development and collaboration with global experts, Areej Aromatherapy was rejuvenated 4000 years later using authentic Egyptian ingredients. Being The first aromatherapy brand in the Middle East and Africa, we are committed to using natural-derived and certified organic plant ingredients for the responsible development of naturally-derived personal care products with aromatherapeutic benefits. Traceability, Community and Quality are the pillars of our business, which allow us to introduce Egyptian aromatherapy products from the source. We present to you Areej Aromatherapy, therapeutic grade essential oils that will unify your mind, body, and soul.
We use pure and natural botanical plant ingredients. Never tested on animals.
No synthetic fragrances or colorants. We support organic farming. We participate in local community-based sourcing programs for ingredients and accessories. Our essential oils are premium quality volatile botanical plant oils with therapeutic benefits. Our fixed oils are botanical plant oils from seeds and nuts with unique conditioning and anti-oxidant properties.
Areej Aromatherapy essential oils and absolutes are 100% pure and natural, globally sourced, undiluted ingredients. We recognize that soil conditions, weather patterns, political stress, and other environmental factors cause variations in the quality and availability of natural materials. That’s why we go to the source to understand these factors on the ground, with the farmers. This allows us to bring our customers closer to the farm and ensure our commitment to high-quality ingredient selection for our products.
Traceability is the core of our brand. We want consumers to know where the ingredients are coming from, the faces behind our products, and invite you to visit our farms. Our experienced sourcing team knows how to push the rest of the industry by asking the right questions, in order to make responsible supply chain decisions. We are willing to engage in sourcing discussions, in efforts to continuously improve our practices, because we know there is no end to bettering the supply chain.
We are aromatherapy from the source.
About Hashem Brothers for Essential Oils & Aromatic Products
Hashem Brothers agribusiness partnership was established in 1974, and the brand specializing in the production of essential oils and aromatic products was created in 1995. Continuous commitment to research and innovation has led to global success in the production of premium quality natural and certified organic products.
Hashem Brothers business is dedicated to excellence in every area- using knowledge, creativity, innovation, and technology to provide its customers with superior consumer understanding and the highest quality products and services. From industry insights to anticipating and interpreting the latest trends, Hashem Brothers organization provides its customers with the edge they need in an ever-changing market.